Venmo Instagram

The Ask: Venmo came to us to create evergreen, social content that help position the app into the lives of our Gen Z followers.

Our strategy: Every month our strategy team uncovers timely insights related to finances and how Gen Z uses Venmo. These could range from the insight that Gen Z are being more thrifty and low key during Spring Break, or cultural moments like Beyoncé tickets going on sale.

The work: Our work ranges from vibey, Gen Z designs to meme-y, low-fi visuals. The tone is always clever, dry, and not too salesy. And our fans love interacting with our games, where they can win money (where we Venmo right into their acconts!)