7-Eleven Day After Super Bowl
INSIGHT
While everyone plans for the Super Bowl—from brands to fans—no one really plans for the day after.
IDEA
7-Eleven would own the day after Super Bowl LIII, delivering everything the winners and losers would need to recover.
Plus, we’d discount clutch items to a mere 53¢ in honor of LIII.
The Print Ads
On Monday we hit the Boston Globe and the L.A. Times with two, full-page ads. Both were a tribute to the fans, their cultures, and to their hangovers. Big shout out to the writers, Benji Shaw and Robert George.
We spent the day after the Super Bowl hanging out on Twitter, reaching out to anyone who could use some help with the win, loss, or hangover.
Last night is hitting you like an all-pro linebacker. Break the tackle with 7NOW’s 53¢ hangover items. #delivered https://t.co/7ojmGXJiPk pic.twitter.com/tmMCKhPpPh
— 7-Eleven (@7eleven) February 4, 2019
Big Game: 1. You: 0. Even the score with #7NOW. We’ll deliver you 53¢ Gatorade, 53¢ Advil, and more. https://t.co/7ojmGXJiPk pic.twitter.com/D16ZE1HM8Z
— 7-Eleven (@7eleven) February 4, 2019
You: “I’m too hungover to be good at work today.”
— 7-Eleven (@7eleven) February 4, 2019
Also you: *Makes greatest financial decision of your life ordering 53¢ deals on 7NOW* https://t.co/7ojmGXJiPk
Be the holiday you want to see in the world — order select 53¢ items for delivery with 7NOW. https://t.co/7ojmGXJiPk
— 7-Eleven (@7eleven) February 4, 2019
Proud of the #LARams for their performance last night. Also proud of myself for finding a way to get Advil and Gatorade without leaving my couch. @7eleven #delivery #7NOW #ad #justbeinghonest
— Mario Lopez (@MarioLopezExtra) February 4, 2019
You will be leaving your couch to answer the door? #EnRoute
— 7-Eleven (@7eleven) February 4, 2019
@7eleven, if I don’t, just leave the goods inside the terra cotta @MPG shaped planter https://t.co/A84BsME0by
— Mario Lopez (@MarioLopezExtra) February 4, 2019