Nespresso Partners in Sustainability

The Challenge

Through a variety of initiatives and practices, Nespresso’s goal is to improve the world through sustainable coffee. But they were having trouble telling that big story in a simple way.

Insight

Every Nespresso you drink results in concrete, positive impacts on the world.

Idea

Nespresso and Nespresso drinkers are Partners in Sustainability. If we do our part (drink Nespresso) they’ll do their’s (improve the planet).

one ad. two halves. three ways of reading a headline.

To show the power of Nespresso and coffee drinkers coming together, we created two-sided ads featuring three-way headlines.

Read the left side…

Then the right…

And then both together…

The device was elegant, clever, and perfectly balanced, just like Nespresso’s sustainability practices.

Props to Jessica New, Robert George (copywriters) and our designer Kat Choi.